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Leupold & Stevens Inc. is a family owned company that has been around for about a century. It prides itself on providing quality products. If you are looking for binoculars that offer crisp images with incredible color and clarity the Leupold Binoculars Gold Ring series are for you. Each model is designed with matched lenses and super high coated prisms. They also offer the Gold Ring Lifetime guarantee. 1st rate lens repair service for life. And if the defect is found to be in the design they will replace it for FREE.