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Canon Binoculars are one of the higher quality brand names out there. Though the problem with reading Canon Binocular reviews is that sometimes they are not speaking your language. It is great to know that the lens has been coated with blah, blah to handle 10% more blah, blah. However, after awhile it all starts to the sound the same. Luckily, most electronic store sites are starting to catch on. Which is why you now also see product reviews from the best reviewers of all. You. On top of a regular write up the sites will provide reviews from customers who actually own the product. So you will read first hand accounts of people just like you operating the device. Doing things you would probably use it for. It's a smart read if you are not too familiar with the product you are going to buy.