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One of the ways stores offer the advantage over online shopping is the ability to demo the product. For something like binoculars this could make all the difference in the world. Plus, a store also has a rep to assist you and answer any questions. Though, one of these questions you might not think to ask is,
“how much for the demo?”
Usually, if a store is running low on inventory they will actually sell their store models. Some places will even go so far as to have sales consisting of only demos. Since these models were handled by all kinds of shoppers they will probably be discounted more than the gratuitous 10%. Though also keep in mind that some people might have fiddled with it pretty badly. So make sure the pair is in working condition before you take it home.